what is holistic marketing-1

What is Holistic Marketing? Meaning, Concept and Example

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What is Holistic Marketing? This is a tool through which each and every department and person is working towards ensuring the success of one certain goal at that particular time. From R&D to HR, Operations to Sales every department/function should have one goal.

Many times key people and employees of startups, SMEs and even big organizations commit a big mistake of working for their particular department or a function. Having is a vision and a set goal in this competitive world has become mandatory. There are thousands of examples which show how big corporate discontinued their operations due to multiple factors but one factor of lack of vision and execution of vision is something that is common amongst many of them. In recent years, many organizations have focused on one goal and mechanized themselves in pursuing that particular goal like Coca Cola, Google etc.

It is one of the most valuable types of marketing along with Guerrilla Marketing and Outdoor Marketing.


Coca-Cola is the best example of Holistic Marketing. They drafted their entire plan of marketing on one goal – Happiness. They did not just market their product, but they marketed Happiness. Based on that one goal, Coca-Cola wanted to promote Happiness. The strategy was very smart, Happiness is one of the most cherished of all.

They added ‘Taste the Feeling’ with that brand. They showcased in a way, whenever you are Happy, have a Coke. This marketing strategy was bang on. It resulted in massive growth of the company since then.

This is one of the examples. If you look around you will find many great examples of Holistic Marketing like McDonald’s, Google etc.

What should be your idea for business

The idea is to ensure that each and every move of your business should be focused on one goal. What goal? you decide. Some products are design and quality centered, some products are customer centered, so your business has to have a vision or a guiding line to follow.

To summarize, Holistic Marketing concept is the concept of design and development of Marketing strategy focused on a single goal. As said by Philip Kotler, “Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.”

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