Our philosophy is to understand your (Client's) philosophy!
“Insightful, Thoughtful” is the heart of our philosophy. We are approaching the traditional advertising in a different way, where media is a king. Creative and advertising agencies are working for particular media like Print, Outdoor, TV, Radio, Digital or any other media for that matter. Ekaaksh works the other way, we ask why someone needs advertising or do they need it all? How a particular creative solution will help them to meet their business objectives. Media is a mere communication channel.
We dig client’s business domain, collect data through questionnaire, ask lot of questions to the team behind the business and importantly what they want to achieve, what are their problems? It could be anything like:
“Sales are dropping” “Margins are shrinking”
"Employee’s high attrition rate”
“Consumer engagement missing” “Business is not a brand”
“I don’t have digital presence”
“My customers are not happy”
“My business needs to be scaled up”
Or it can be very specific like:
“I want enrolments in my college”
“I need patients in my clinics”
“I need buyer for my property”
Or could be unique and entirely new one!
Once we have complete insights in our hand with the problem statement ,we move to thoughts section or creative process and apply our creative skills to come up with solutions. Our solutions are always suggested keeping in mind the ROI theory. What our clients invest as money and time ,should returned to them as meeting their objectives.
We align with you, sync with you and work as your team member so you never feel that you have hired some aliens. We always think in favour of you, your business and our common objective.
There is always a great transparency which you can expect from our side,no matter what happens.
We as a team are driven by values, ethics and integrity that’s how we claim to be creative. Empowering our clients through effective advertising communication based on insights and thoughts. Never sideline the core objectives of any advertising assignment that is MEASURABLE RESULTS, yes we count on scientific approach as well.